Mavi Kit
Mavi Kit is an orientation booklet that enables newly joined Anadolu Efes employees to get used to the work order and the system easily and to access the basic information they need while working. To make it a fun booklet, illustrations, color page designs and different layouts are included to accompany the contents. Alongside the corporate Anadolu Efes colors of blue, dark blue and red, metallic tones reminiscent of beer were used. Color and illustrations, the two most dominant elements in the booklet, are designed to customize the pages.
Graphic Design, Illustration, Editorial Design